a human behind a machine

garnet (nettie) fisher

My name is Garnet (my great grandmother’s name was Garnet) but some people call me Nettie. I use she/they pronouns. I live in Asheville, NC on ᏣᎳᎫᏪᏘᏱ / Cherokee land about twenty minutes from the house I grew up in.

You could probably call me an artist and I wouldn’t correct you, but most of the time I don’t really identify that way. The art world is weird, you know? Sometimes I paint and sometimes I trade my paintings for money or baked goods or pottery. Sometimes I turn my paintings into logos or brand assets. Sometimes I will paint on your walls if you want me to.

I went to school at NC State for graphic design. I will geek tf out with you about visual symbolism. I’m interested in effective communication and emergent strategy. I’m fascinated by the way ideas move through people and how experience is encoded into instinct. I enjoy talking with people who are interested in breaking down barriers and norms within their industry.

I’m a designer and a nerd. In middle school, I taught myself HTML + CSS making xanga blog themes and now I design brands, websites, and experiences for all different kinds of people and organizations. I’ve worked with agencies and as a freelancer, helping launch dozens of products in different industries.

I’m a left-brain-right-brain creative strategist with a background in operations, creative systems, and product development. I’ve directed music videos, designed apps and websites, and done email marketing for 100k+ lists. I helped my friends start a grassroots-funded creative venue in West Asheville that hosted everything from drag shows and noise sets to clown shows and mechanical bull riding. I’ve been a project manager and a producer. Most recently, I’ve been working with an Asheville-based marketing agency on place-based and lifestyle brand accounts.

I love to take on projects so if you need a creative director, new art for your walls, or just want someone to give a fresh perspective on your vision, send me an email or dm. I promise there’s a real human behind the machine.